> For the complete documentation index, see [llms.txt](https://docs.mochi.tv/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.mochi.tv/community-and-updates/mochi-creators/build-your-audience/turn-an-episode-into-a-social-post.md).

# Turn an episode into a social post

Start with a moment you want someone else to see. It could be a conversation you loved writing, a character finally standing up for themselves, a ridiculous exchange or a quiet scene that means a lot to you.

You can share a whole episode or a scene from it. Choose what feels right for the story and the place you are posting.

## Let people into the moment

Someone scrolling past may be meeting your characters for the first time. A little context can help them enjoy the scene: who these people are, what just happened or why this moment matters. You can put that in the caption or in a brief line on the video.

Imagine a scene where two estranged sisters meet again. The creator could mention that one has spent years rehearsing an apology, then share the awkward conversation itself. That gives a newcomer a way into the scene while leaving the characters room to speak.

Let the exchange, joke or feeling play out far enough for someone to enjoy it. You know your story best.

## Write as the person making it

Your caption can tell people why you chose this scene, introduce a character or share what you enjoyed about writing the episode. If it took you a long time to get a conversation right, you can say so. If you just love how chaotic your cast gets together, that belongs there, too.

You can also keep it simple and let the episode speak for itself. There is no set caption format to follow.

Include the series name somewhere easy to find, along with where people can watch more. A question can be fun when there is something you actually want to hear viewers' thoughts on. Every post does not need one.

## Keep sharing in a way that suits you

Use episodes and scenes you already have. Some days you may have a new episode; other days, a favorite moment from earlier in the story. Find a rhythm that leaves room for making the series itself.

When you want the Mochi community to see a post, tag **@watchmochitv** and use **#MOCHITV** (**@watchmochi** on X), then share the link in [share-to-socials](https://discord.com/channels/1483635115056824432/1550677573078483035).

Next: [Connect with your viewers](/community-and-updates/mochi-creators/build-your-audience/learn-what-brings-viewers-back.md).